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 How It Works We look at all of the costs involved in owning and running an online business so that it’s profitable. After all, this is why you want to market your business through the internet, to make it profitable right? 1. Your Business Metrics Your business metrics involves knowing the following details:  Your average profit margin on product or service
Your current data base size
The geographical area you service
Products/services you have
Your phone/email leads to sales conversion rate
Your current website lead conversion rate (if you have a website)
2. Google Traffic Cost (Online Advertising) For every market and every keyword within that market there is a unique cost for a click to that keyword. The cost for generating a visitor through the keyword that they use via Google is dependant on how competitive the market is for that very keyword. Types of Google Traffic Costs:
CPC – Cost Per Click - For your business we can determine exactly how much it will cost to produce 100 people interested in your product service via paid traffic
SEO – Search Engine Optimisation - We can also determine how it much it will cost to be on the left side on page 1 of Google and how many people that will bring to your website
3. Direct Response Website Our direct response websites generate higher lead conversions and sales conversions than conventional websites due to our marketing process, the science of how we as humans interact with websites through our computer screens and how Google robots work.
4. ROI – Return On Investment
By utilising your Business Metrics, your Google Traffic Costs and applying our Direct Response Website conversions, we are able to create a budget plan of your expected break-even point of your online revenue generating business.
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INTERNET MARKETING
DIGITAL SERVICES
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